How to Find the Right Person to Sell Your House

Your home is where you do life. You’ve probably laughed, cried, sang, screamed, and gathered in this place for as long as you’ve lived there. You’ve gone through life in this house. Now it may be time to move on to the next chapter.

Selling your house brings on a variety of emotions. You’re probably feeling some sadness, anxiety, happiness, and concern. It can be overwhelming and getting the best person to help is what you should do. You don’t have to do it alone.

A listing agent has your back when it comes to the financials, like setting a listing price and marketing, staging, and making repairs to your house. He or she can also help you navigate more personal issues, such as your timeline, and what you’re hoping to achieve with the sale. For all of those reasons, it’s important to find an expert who is right for you and your specific situation, and who can help you get what you want. Here’s how.

-Know What a Listing Agent Can Do For You-

Before you start interviewing prospective agents, have a clear sense of what you want to get out of the selling process. When so much money is on the table, it’s crucial to know what your goals are, so that you can find an agent who really speaks to them.

Then, it helps to understand what a listing agent does (other than sell your most valuable asset — no big deal).

The listing agent will: 

  • Work with you to price your home
  • Market your home (we’re talking pretty pictures, social media promo, cute staging — the works)
  • Negotiate with home buyers
  • Usher the home sale through inspection and closing

Now, let’s break all of that down . . .

Pricing your home. This is the BIG question, right? How do I set the price? The short answer is you’ll need to trust your agent to recommend a smart listing price. 

So how can you tell whether an agent — a relative stranger to you — is choosing the best price for your home? You need to do two things:

  1. Know, generally speaking, what your property is worth. Do your own research on the prices of local comps, (but understand the limits of online property sites). Run your info by your agent for an informed perspective. 
  2. Ask the agent for pricing information on homes he or she has recently sold.Specifically, what the differences were between their listing prices and how much the homes ultimately sold for. 

When it comes to the agent’s pricing history, you’re looking for accuracy. Anyone could suggest a high price for your home, knowing it’s what you’d like to hear. But nobody (especially you) wants to have a house languish on the market, or to reduce a price repeatedly.

Marketing your home. The listing agent will also get the word out that your house is on the market, using a combination of old-school (but powerful) marketing techniques — such as direct mail, signage, and open houses — and the modern methods we know and love, like social media. Savvy agents will post pics of your house on Instagram, Facebook, Twitter, and any other platform that can get likes plus the attention of other real estate agents who can bring buyers to the table.

Negotiating with buyers. When offers start pouring in, your agent will negotiate with prospective buyers on not only the sale price but also on what contingencies (aka special circumstances) are attached to the contract. As with any negotiation, there could be some stressful, fraught moments with the buyers. You’ll want an agent who can step up for you, and who has a negotiation style that you’re comfortable with.

Closing the sale. Once you’ve signed a purchase agreement with a buyer (woo-hoo!), your agent will help you navigate the sale’s remaining steps. This includes negotiating home repair requests post inspection and dealing with any last-minute surprises before closing.

The average listing agent does all of the above. A great listing agent does all of the above, while also inspiring your confidence — that they’re getting the best price for you, and that they’re representing you and your home in the best possible light. 

So, let’s talk about how to find and hire that kind of agent.

-Ask These Questions to Find a Great Listing Agent-

Here, time is on your side. Aim to hire a listing agent six to eight weeks — or more — before the day your house is listed on the market (also known as the “go-live date”). You’ll be grateful for the cushion, especially if the agent you ultimately hire recommends that you make repairs or upgrades to your home before it’s listed. (That wouldn’t be unusual.)

To find prospective agents, start with your network. Ask friends, relatives, neighbors, and colleagues for recommendations. Word-of-mouth endorsements, as always, can be priceless.

You can also turn to another trusted friend: the internet. Property websites such as® have directories that let you search for agents in your area. These databases can clue you into important details, such as an agent’s years of experience, number of homes sold, and past client reviews.

Three out of four home sellers only contact one candidate before picking their listing agent, according to a NATIONAL ASSOCIATION OF REALTORS® report. While that may be the norm, it’s smarter to shop around. Interview at least three agents before deciding on the one you want to work with. 

During the interviews, ask these questions to help assess whether an agent is the right fit you:

  • Do you work as an agent full-time? As in most professions, work experience doesn’t guarantee skill. That said, much of real estate is learned on the job.
  • How long have you been in the business? Generally, the more experience an agent has, the more they’re tapped into the local market. 
  • How many homes have you sold in my neighborhood in the past year? You don’t need to find an agent who specializes only in your community, though that would be ideal. You do want someone who has recently sold at least a few homes in your neighborhood and knows the local and hyper-local inventory.
  • What’s the typical price range of homes you sell? Most agents work across multiple price points, but you don’t want an agent who has never sold a home in your range.
  • What’s your fee? An agent should be able to articulate their value and explain their commission rate.  
  • How will you market my home? You don’t want to hire someone who’s just going to stick a For Sale sign in your yard and call it a day. The agent should present a comprehensive marketing plan for your listing. This should include strategies for staging your home, taking professional photographs of your home, promoting the listing on social media, marketing to other brokers, and scheduling open houses.
  • Will I be working with you directly, or with a team? Some agents lead or work as part of a sales team. The lead listing agent shares client responsibilities with other agents. Where one agent may handle private showings for a listing, another may host open houses. A benefit is that for the same fee, you get many people working for you. But if you want the sole attention of the listing agent, you may want to stick to a one-on-one arrangement. 
  • Will you provide one-on-one service? Whether you’re working with one agent or a team, ask how responsive they can be to you, your timeline, and your goals.
  • How long on average are your listings on market? Your average sold-to-list price? This can help you suss out whether the agent is a solid marketer and negotiator. These are real estate stats that the agent can pull from your local multiple listing service, or MLS. 

The bottom-line: It’s in your best interest to pick an agent who understands your goals, fits your personality, and can get your home sold for top dollar. When you meet someone who can offer all of the above, congratulations — you’ve found your listing agent.

Rountree Realty is always happy to go over the listing process, answer any questions you may have, and help you sell your house. 

December Newsletter

December is here! The last month of the year!
In the December issue of our monthly newsletter you will find events during this month, featured listings, and market trends.
Click the attachment below to check it out.
Please don’t hesitate to reach out with any of your real estate needs.

December Newsletter

Duke Rountree
Rountree Realty Corp.
Broker / Owner
Call / Text 352-572-1739

Homeownership Creates Wealth

People always debate the pros and cons of owning a home. While there may be many aspects to consider, we have found a new statistic that is very important to know.

Homeownership presents a great pathway to build wealth. Among all families, the ownership of a primary residence typically accounts for 90% of total wealth, based on the 2019 Survey of Consumer Finance data. Among those in the bottom 20% of the income percentile, it’s even more: The median value of holdings for a primary residence accounts for 99% of total family assets. For top earners, however – the top 10% income bracket – it’s 42%.

Housing wealth accumulation takes time. It’s built up slowly by paying off mortgage debt and through price appreciation. And while home prices can fall, prices tend to recover and go up over the long term. As of September 2020, the median sales price of existing home sales was $311,800 – a 35% gain since July 2006 when prices peaked at $230,000.

Florida is also becoming more and more popular to homebuyers. About 1,000 people move to Florida everyday because of the appealing aspects when purchasing a home. Florida residents pay no state income or estate tax, and receive a homestead exemption of up to $50,000 on a primary residence and a 3 percent annual cap on home assessments. The state’s population has grown by about 343,000 in the last year, to about 22 million residents.

Homeowners who spend a lifetime working, raising families and paying mortgages have a greater net worth later in life. Don’t miss out on this opportunity.  


Check out this link for more information:

It’s The Most Wonderful Time Of The Year!

Good Afternoon All, 

I hope everyone is having a great day! Did anyone do anything fun over the weekend to celebrate the upcoming holiday? Maybe attended a Christmas Party or the Ocala Christmas Parade? Since we’re now less than two week until Christmas, I thought I would share some of favorite holiday traditions and events here in Marion County. 

1.) Let’s Skate Ocala!- Ocala’s Ice-skating Rink is back! Located at Tuscawilla Park at 500 NE Sanchez Ave, Ocala.                Every weekend they’re having a special theme for the event. 

  • Friday, Dec. 15 – Santa’s Workshop with a special screening of the movie “Elf”
  • Friday, Dec. 22 – Superheroes Night 

Click here for more information and pricing.

2.) Carriage Rides on the Square!- Every weekend between now and New Year’s Eve you can take a carriage ride and see all of the lights and holiday decorations around the square. Click here for more information and pricing.

3.) Ocala Civic Theatre!- The Ocala Civic Theatre has several different performances going on for the holiday season. Make sure you check out their website for tickets, showtimes and more information!

4.) Cotton Farm’s Christmas Village- This is a great event for the little kiddos. From Pancakes with Santa, to hayrides, lights and other Christmas activities this is the place to be! Here is a link to their FB page with more information.

5.) Cade Christmas Light Display- This Christmas light display is located in Orange Springs, just a few miles north of Fort McCoy. For years this has been one of the best Christmas light displays in the area. Check out their FB page for pictures and more info.

I hope you get the chance over the next couple of weeks to enjoy some of the holiday events here in Marion County! This is truly is the most wonderful time of year! 

Merry Christmas, 

Duke Rountree

Veterans Day Events-20% Off Services!

Good Day All, 

I hope everyone is having a great day! Check out these fun family events to honor and celebrate our Veterans this weekend!

There are a lot of activities here in Marion County and surrounding areas to have fun with the family!

Oh and don’t forget that Rountree Realty gives back 20% of earned commission to our Veterans! Contact me today for more info. (352) 572-1739 or 


Ocala Events for October 10-16 2011


Corn Maze

Today, Monday, Oct 10 3:00p to 10:00p
at Brown Farm, Oxford, FL

10 acre corn maze from 3 to 10 p.m. Monday-Thursdays, 10 a.m. to 11 p.m. Fridays and Saturdays and 9 a.m. to 10 p.m. Sundays Oct. 7 through Nov. 20, Brown Farm, 13992 Highway 301, Oxford. Kids games, monster truck rides, hay rides and more. $12 for adults, $10 for kids and seniors, under 3 are free.

Free Diabetes Screening

Tuesday, Oct 11 11:00a to 4:00p
at Publix, The Villages, FL

Free Diabetes Screenings offered from 11:00 am – 4:00 pm October 11 To October 12 at Publix, 1120 Bichara Blvd., The Villages, FL., For more information call Cholestcheck: 800-713-3301 (No appointment necessary)

Earn Your GED on the GED Bus

Tuesday, Oct 11 2:00p
at Forest Public Library, Ocklawaha, FL

It’s never too late to get your high school diploma. Schedule follows the Marion County School Board calendar.

Ballroom Dance Party

Wednesday, Oct 12 7:00p to 9:00p
at Dancin’ Around Studio, Ocala, FL

Practice social dancing in a safe environment. We provide social dance parties at Dancin’ Around Studio on a regular basis so you can practice what you’re learning in your dance classes in a comfortable social atmosphere. You don’t need to be a Dancin’ Around Studio student to attend our social dance parties!

The Guys

Wednesday, Oct 12 8:00p
at Ocala Civic Theatre, Ocala, FL



Coupon Exchange with The Clippin Chix

Friday, Oct 14 10:00a to 11:00a
at The Cherished Bride Manor, Ocala, FL

Join us on FREEBIE FRIDAYS for a fun and informative Coupon Club in Ocala.. Bring coupons to exchange & 4 month or newer for our Donation program to the Troops.. Free Coffee & light refreshments, & make new friends. New to couponing? Then pick up tips for success or how to organize!

The Pickin’ Patch – U Pick Pumpkin Patch

Friday, Oct 14 3:00p
at The Pickin’ Patch, Dunnellon, FL

Come pick the perfect pumpkin right off the vine!! Join us Friday, Saturday and Sundays at The Pickin’ Patch in Dunnellon FL. Come enjoy family fun down on the farm with hayrides, hayforts, kiddie corn maze and of course picking your own pumpkins, sunflowers and corn right out of the field! Admission is $2, children 3 and under are free.

Fall Fun Nights

Friday, Oct 14 7:30p to 9:30p
at Uncle Donald’s Farm, Lady Lake, FL

Fall Fun Nights from 7:30 to 9:30 p.m. Fridays and Saturdays Oct. 14 through Oct. 29 at Uncle Donald’s Farm, 2713 Griffin Ave., Lady Lake. $9. (753-2882 or visit

Halloween Howler

Friday, Oct 14 8:00p to Saturday, Oct 15 1:45a

Fear Fest, Ocala’s newest and finest Haunted House at the Ocala Entertainment Complex. We are bringing your childhood fears to life. Haunt opens at 8pm every Friday and Saturday night in October to 18 and over patrons, open to all ages on Thursday Oct. 13th, Thursday October 20th and Halloween night. read more

Fright Nights

Friday, Oct 14 8:00p to 11:00p

Creature Features, Haunted Mansion, Psycho Panther Prowl, Terror Island and “Gator Man” River Cruise at Ft King Waterway are just a few of the frightly features. More details are added.

Viernes Caliente

Friday, Oct 14 9:00p to Saturday, Oct 15 2:00a

Cloud 9 & Good Fellaz ent. invite you EVERY Friday for the HOTTEST Latin Night in Ocala.
We’re featuring top DJ’s spinning Salsa, Merengue, Bachata, reggeton & current Latin hits to keep you dancing all night long
-Doors open @ 9
-Ladies in free till 11pm
-Check out Drink specials on tequilla, bacardi, margaritas, Corona & Dos XX.



United Hay Sales Animal Swap

Saturday, Oct 15 8:00a to 1:00p
at United Hay Sales Inc., Ocala, FL

Bring your sheep,puppies,chickens,goats or any other critter that you want to trade, swap or sell. Pet vaccines from 10:00am to 11:00am.

Come hungry Yum Yum Kitchen will be open.

United Hay Sales is located on the corner of 326 and Hwy 27

Jazz Up Dunnellon!

Saturday, Oct 15 10:00a
at E & W Pennsylvania Avenue, Dunnellon, FL

All types of Jazz styles spaced along out tree-lined main street, and Cajun/creole street. Food vendors add to excitement.
5,000 attendees expected.

Lady Lake Art in the Park & Music Festival

Saturday, Oct 15 10:00a
at Log Cabin Park, Lady Lake, FL
This event is held on the streets and park of the.This event draws large crowds with good buyers.10,000 attendees expected. Log Cabin Park along Hwy. 27/441 2miles south of The Villages in central Florida

Log Cabin Park

106 S. U.S. 441Lady LakeFL32159 

Coffee with the Birds

Sunday, Oct 16 8:00a
at Silver River State Park, Ocala, FL

Join an experienced birder on a gentle hike through beautiful Central Florida woodlands identifying birds by sight and sound. Bring a coffee cup and your field guide; insect repellant also suggested. Event is weather permitting. No pets, please.

Please confirm all dates and times prior to attending. This event calendar in part or full was provided by, click entertainment, click events.
“Until Next Time”